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eCom Marketing Manager
3 years ago

Auto req ID: 276935BR Job Description Position: Marketing Manager, Walmart (C05) Headline: Transform How Todays Products Are Sold, Redefine the Future of Online Grocery Marketers on PepsiCos eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact path to purchase. Were a diverse, nimble, tech-led group growing share of online sales with partners such as Amazon, Walmart, Kroger, Target, Instacart and more. On the PepsiCo eCommerce team, youll experiment with different tactics to transform traditional brands for the digital era, owning and executing omni-channel marketing plans for a full portfolio of snacks and beverages. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality. With a team of more than 250 associates and offices in Manhattan, Chicago, Plano, and Silicon Valley, PepsiCo has been laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce, digital capabilities and talent has been a huge part of that effort, with $3 billion in retail sales projected for the rest of this year. Were seeking an eComm Marketing Manager to be a key catalyst for continued omnichannel growth at Walmart. Cross-functional collaboration with Shopper Marketing, Sales, Product, and Strategy teams is paramount to be successful along with being a thought-leader for PepsiCos largest customer. In this role you will have several distinct responsibilities and priorities: What a PepsiCo eComm Marketing Manager does: Lead the development of marketing strategies and plans to drive our Walmart business, meet sales objectives and contribute to a mutually beneficial strategic partnership with Walmart. Partner closely with our Sales and Shopper Marketing teams to identify key businesses and challenges, and develop commercially minded strategies that deliver business results. Partner closely with the Paid Search team to strategize and execute marketing campaigns that drive high incremental return for the PepsiCo business at Walmart. Manage complex relationship with Walmarts in-house media sales teamWalmart Connectby setting Search priorities, advocating for various stakeholders best interests and finding creative solutions to key business and partnership problems Partner with eCommerce Product, Engineering, and Marketing Analytics teams to develop sophisticated data and campaign management tools and evolve campaign measurement models for Search. Partner with eCommerce Business Unit leads across Beverages and Foods to support all interactions with brand teams, including funding, aligning eComm marketing plans with brand priorities, working through execution and communicating results back to brand teams. Instill a performance marketing mindset with the team by setting clear KPIs and managing a reporting process to effectively measure eComm marketing performance Oversight of PepsiCo @ Walmart Search budget; partner with Marketing Finance Lead to solve budget issues as they arise. COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law. Qualifications/Requirements Marketing expertiseminimum of 7 years of experience leading the development and execution of digital marketing programs and media plans In-depth working knowledge and hands on experience with marketing programs across digital channels (display, search, email, social, mobile), with a heavy emphasis or interest in Paid Search eCommerce and performance marketing mindsetunderstands how to leverage marketing tactics to target shoppers throughout the funnel to drive conversion Understanding of data and strong analytical skills with demonstrated ability to own and drive improvement of marketing and business KPIs, particularly in a complex, multi-stakeholder and fluid environment Technical understanding with ability to work with product, engineering and data teams to advocate for and shepherd new industry-leading capabilities Problem-solving capabilities with ability to find feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines Ability to manage / drive agenda and thinking with functional reports in a matrixed and virtual environment Strong ability to influence and work with others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channel High level of intellectual curiosity and interest in technology trends and advancements We believe that culture should be at the cornerstone of everything we do at PepsiCo eCommerce. We operate with a start-up mindset agile, innovative and not afraid of failure. We want our team to come to work every day excited to explore new ways of bringing enjoyment, refreshment and fun to the world. So if youre looking to solve real world problems at a company that has the resources to make real change, then we want you at PepsiCo. Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement","city":"New York City","state":"New York

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