At HSBC, the health and well-being of our employees remains of utmost importance. Many of our roles are permitted to work from home (in states in which HSBC is licensed to operate) until further notice. Upon resumption of normal operations, this role may be performed at our New York, New York office.
The US Marketing function is focused on supporting the strategic and revenue growth priorities of HSBC US. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
Marketing Data and Technology manager will be a critical member of Marketing Planning and Effectives Team who will help with enhancing marketing and business data infrastructure for better segmentation, targeting and measurement and drive marketing technology initiatives.
The ideal candidate will be energetic, hardworking, easy going and good team player with “Yes” attitude - quick to learn new skills and quick to adapt in the new fast changing environment. The candidate should have brilliant analytical, organizational and project management skills. The job holder should also be a good communicator to collaborate and influence different stakeholders locally and globally, at different seniority levels.
About Us
HSBC is one of the largest banking and financial services organizations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfill their hopes and realize their ambitions.
You will be responsible for:
Actively use and maximize benefits from marketing technology - Marketing Automation, CDP, DMP, Video, ABM and other platforms.
Help to build and improve marketing data infrastructure and integrate it with business data sources.
Leveraging a variety of data sources to create strategic marketing insights and provide marketing success metrics, reporting, spend allocation and media targeting and optimization recommendations.
Working closely with different marketing teams (brand, events, sponsorship etc.) to define SMART objectives for their activities and deliver best segmentation and targeting recommendations.
Drive ROI and effectiveness agenda through continued testing and learning culture; design experiments to test hypotheses and to improve offline and online activities and champion ABM and commercialization initiatives.
Create and present strategic reports, recommendations and plans for senior management.
Lead onboarding and adaption of new Martech platforms and vendors.
