About the ANA
The ANA (Association of National Advertisers) drives growth for the individual, the brand (business), the industry and humanity. It advances the interests of marketers and promotes and protects the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 20,000 brands that engage more than 50,000 industry professionals that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of client-side marketers and marketing solutions providers, which include leading brands, marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.
Location
New York City (hybrid)
Position Summary
The Video Production Manager is responsible for the strategic planning, conceptualizing, pitching, development, and creation of videos that visually illustrate the ANA's mission, Growth Agenda, and content plans. The individual will work closely with other business units to proactively seek and identify compelling content to be shared across ANA-owned channels, as well as other external audiences. Additionally, the Video Production Manager will be responsible for managing a Video Coordinator to ensure online and physical archive of assets and workflow tracking are managed consistently. The individual will also ensure processes are followed for maximum efficiency and provide guidance to team members on creative, administrative, and process requirements. The Video Production Manager will report to the VP of Production and provide support to others on the Marketing and Communications team by contributing to the overall creative process.
Primary Responsibilities:
Partner and collaborate with Marketing and Communications team and internal business units to create digital content that tells our story, showcases our content, and engages our staff, members, speakers, partners, and the public using videography of the ANA's Growth Agenda efforts.
Develop video projects from concept to completion, including offering feedback to others on ongoing projects.
Develop and outline creative vision and production schedules of each execution based on promotion plan and priority.
Assess, prioritize, and facilitate requests from multiple departments across the organization to present the organization's work while balancing team workload and optimizing ROI.
Scout locations, identify subjects, write interview questions, and guide subjects through interview and filming process.
Oversee all facets of production from pre to post for own work and that of Coordinator.
Oversee maintenance of video library and archive of footage.
Strategize with Marketing and Communications team on plans for multimedia content.
Lead in collaborating with Marketing and Business partners to script and produce video content for all ANA channels.
Advise on recommended technology upgrades.
Format and distribute video internally and externally as requested.
Qualifications:
Bachelor's degree plus a minimum of 5 years of film/video production experience
Experience using video to articulate complex concepts and emotionally compelling narratives
Digital portfolio of professional work
Proficient in Final Cut Pro X as well as Adobe CC suite of products (primarily Adobe Premiere, Photoshop, and After Effects)
Other non-linear editing programs as necessary
Knowledge/experience with photography, specifically with Canon equipment
Experience with documentary video practices as well as field and studio lighting
Ability to operate, troubleshoot, and lift/carry camera equipment and related equipment.
Attributes/Skills Required:
Proficiency in overseeing all areas of video production from ideation, pre-production, and scripting to overseeing editing through delivery
Ability to provide editorial judgment during the production process to ensure final product is on-brand and on-message, understanding that creative projects should align with the organization's mission and key goals
Ability to work collaboratively with a team, independently and with varying levels of direction
Ability to successfully manage multiple, concurrent project demands with quick turnaround times
Patient and persistent, curious, comfortable in asking and receiving questions
Must be self-motivated
Outstanding verbal and written communication skills
Foster open communication and provide consistent and constructive feedback with other team members and supervisor to elevate our storytelling and strengthen relationships with program experts
Our competitive total rewards package includes the following benefits, incentives, and perks:
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
