Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.
Sr. Director Global Brand Public Relations
The following position is open in New York, United States.
What makes this a great opportunity?
Beam Suntory is the world's third largest premium spirits company with annual revenues of $5.2 billion and a clear commitment to premiumization and ambitions to achieve $10 billion in sales by 2030. With a strong vision and strategy, a great portfolio of brands, and top talent across the organization, the business has gone from strength to strength since the acquisition by Suntory Holdings in 2014.
Beam Suntory is in the midst of an exciting business and culture transformation across a number of fundamental dimensions:
Evolution to become brand led, balanced with commercial and market excellence
Commitment to increase sales from premium products
Integration of global business, process and ways of working across geographies
Focus on building a Gemba-centric, inclusive culture
Brand Public Relations is a critical component to driving consumer demand, enhancing brand awareness and enabling our growth as a company. As we transform our business and pursue our premiumization strategy, we seek an experienced Brand PR practitioner to lead a robust team of PR professionals within the Global Communications function. Reporting to the Chief Communications Officer, this leader will serve as the nexus between communications and brand, acting as a thought partner to our President of Brands and Brand House Managing Directors, as well as regional marketing leads, and their respective teams to develop and execute world class PR, media relations, as well as influencer and consumer engagement programs that connect our global portfolio of brands in culture
Role Responsibilities
Lead strategic development and oversee implementation of high-impact Brand Public Relations strategies, including advanced use of media relations, event marketing and influencer marketing across Beam Suntory Brand Houses, select local brands and ready-to-drink products from global to regional level.
Strong strategic thinking in influencer mapping and identification to drive awareness and media results for brand activations.
Develop news-worthy pitches and media angles and generate news and "buzz-worthy" content in traditional, digital and social media platforms, and collaborate closely with Social Media team on integrated PR programming.
Effectively manage public relations agencies throughout all phases, from creative development through program execution and evaluation. Work with Brand Houses to develop and manage scope-of-work for public relations agencies.
Build and maintain excellent influencer and media relations across print, online, social while identifying gaps and opportunities.
Prepare and manage public relations budgets in conjunction with yearly planning process and program development.
Write media releases, correspondence, speeches and presentations related to brands and Company issues working in collaboration with Corporate Communications as needed.
Create and manage processes to define, evaluate and showcase success of brand public relations programs.
Work with corporate communications colleagues to ensure brand stories and activities are communicated to employees internally.
Manage direct reports and build engagement and career pathing and development among team.
Collaborate with the digital and social media teams to ensure an integrated approach in driving brand visibility.
Measure effectiveness of brand PR impressions versus spend to ensure ultimate ROI.
Qualifications & Experience
Qualifications & Experience
Excellent verbal and written communication skills.
Strong media relations experience.
Proven ability to collaborate, work in cross-functional teams and manage multiple projects at once.
Ability to juggle multiple tasks and thrive in a rapid-paced, constantly changing environment.
Proven ability to manage high performing team.
Successful track record of influencing and working in a matrixed organizational structure.
Minimum 10 years public relations experience; consumer packaged goods (CPG) experience especially in luxury goods in either an agency or corporate setting preferred.
Bachelor's Degree in business, public relations, journalism or related discipline.
Ability to travel a minimum of 20% of the time, including global travel.
New York City-based role with flexibility to work remotely up to 40% of the time.
Organizational and Role-Specific Competencies
Relationship Builder - Demonstrated ability to build consultative, collaborative business partnerships with key stakeholders (internal and external) across functions, regions and the globe
Communication Skills - Ability to influence, persuade and motivate by effectively tailoring communication across a variety of audiences; exceptional writer and verbal presenter
Strategic Thinking - Demonstrated ability to show visionary thinking and leadership in marrying future business needs with talent and capabilities
Integrity - High integrity leader who puts the needs of the business and others above their own and always conducts business "The Right Way, the Beam Suntory Way"
Agility - Demonstrates flexibility and adaptability in a wide range of situations. Embraces change. Is able to adapt external best practices to own organizational situation.
Attention to detail - Ability to produce high quality accurate output, with a fine attention to the smallest of details
Creative - Ability to demonstrate creative problem solving and leverage creativity as a motivator and conduit toward employee engagement; embrace technology, digital and new approaches to ensure break-through communications
Initiative - Actively influences events rather than passively accepting them. Sees opportunities and acts on them. Originates action.
Note - In an effort to ensure the health and safety of our workforce while doing our part to protect those around us, Beam Suntory is requiring proof of full COVID vaccination for US salaried employees in our offices and commercial field roles as a condition of employment, subject to medical/religious exemptions.
At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
